Current Tik Tok Trends June 2025 ( All New)
The following are the most popular TikTok trends for June 2025 as observed from reports and trackers across the industry:
1. Slideshow Storytelling
- Trend: Bragging, POV humor, and memes are now being shared via slideshows of 3 to 5 images with captions (like “propaganda I’m not standing for” or “holy airball” reveals).
- Brand Use:
- Fashion: Post a punchline titled “5 times customers styled your product.”
- Food: Post carousel recipes like “3 ways to snack with [product].”
2. ‘Holy Airball’ Meme Format
- Trend: 3-part formula: bold claim → skeptical reaction → over-the-top payoff e.g. “She said she needed something for every occasion… holy airball!” with an item reveal.
- Brand Use:
- Beauty: Showcase multi-use items, e.g. “They asked why I bring 4 products… reveals 4-in-1 item.”
3. Creator-Led Series Content
- Trend: Repeatable engagement comes from day-in-the-life “sitcom” vlogs from creators like Fernanda and Calle y Poché.
- Brand Use:
- Collaborate for sponsored episodic content like “Style This Week” a live inventory series.
4. Pop Culture Hooks
- Trend: Memes and skits based on Squid Game S2, The Bear S3, and Wicked movie releases.
- Brand Use Example:
- Food: “Your Squid Game binge snack kit” .
- Tech: “Squid Game character POV my app” .
5. Viral Hashtags & Audios
- Trending Tags: “#holyairballtrend,” “#amas,” Wendy ortiz .
- Trending Sounds:
- “What the heck” for moments that are significant yet unbelievable. For example, the accompanying image is captioned “When the Airbnb says rustic charm and it’s a shack.”
- “Propaganda I’m falling/not falling for” (using I think about it all the time by Charlie XCX) .
6. AI Brainrot & Absurdism
- Trend: Absurdity taken to the AI-generated extent, for example, “Bombardiro Crocodilo” where military-jet-alligator hybrids are with Italian voice-overs.
- Brand Use: RyanAir went viral with their parody “Spionero Golubiro.”
Regional Focus: South Africa’s ‘Unite Through Dance’ Challenge
- Trend: A dancing challenge embracing cultural inclusivity with**
#TikTokDanceSA2025.** - Prize: R50,000 prize to the winner.
Pro Tip: Prioritize format adaptation (i.e.s series and slideshows) over relatability and chase virality .
For additional context, check these sources: Pepper Agency and Later.